With coauthors from P2 Science, I published this article on the performance of P2’s Citropol polymers in hair care. We found that these materials outperform other emollients in hair detangling and conditioning, when formulated in a hair conditioner formulation. The Citropols are particularly effective in hair damage prevention, clearly outperforming all competitive emollients. This study is an example of the product claims support data we can obtain through careful study design.