About Us

In late 2019 I set up Measured Innovation as a consulting firm focused on product development and innovation management in the household and personal care industry.

Based on conversations with industry participants, I found that there is a need for help with the chemistry and physics of product formulations.

There is also a need for assistance with marketing claims support and regulatory challenges.

Finally, managing innovations and innovation projects is often a challenge for startup companies.

I can offer help in all these areas.

Marc de Mul, PhD MBA
Founder and President

Innovation leader with extensive experience developing consumer products and ingredients at leading firms; expert on all things innovation

Next Steps…

First step is an initial conversation on your needs. If we decide to move forward, we can develop a project brief and proposal together.